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CASINO & GAMES
CRASH GAMES : PREPARING TO FLY HIGH IN 2024 ?
Crash games have mostly flown under the radar for the last few years . But that ’ s all changing quickly , with the vertical now being touted as one of casino ’ s biggest growth opportunities . Nick Brown talks to the industry ’ s first crash games pioneer , Spribe , as well as BetGames and 1X2 Network which entered the scene in 2023 , to see if this is a trend that ’ s really starting to take off
C rash games first debuted on the market in 2018 with the launch of Spribe ’ s nowseminal Aviator .
Simplicity was key for the vertical ’ s pioneer and , according to Spribe ’ s CCO , Giorgi Tsutskiridze , it was about looking to offer something different .
“ We wanted to redefine the experience offered by an online casino game . This meant innovating and looking to other entertainment options such as mobile games as well as the world of crypto .”
Indeed , the beauty of crash games is their very simplicity – and this is arguably why they have performed so well . Because of easy access and low barriers to entry .
Tsutskiridze agrees . “ Simplicity had to be at the core of the experience offered ,” he says . “ We combined different components to produce a game that delivered fast action , social interaction and the ability to win big money from small stakes .
“ From this , Aviator was born , hitting the market in 2018 with a clear mission of disrupting casino game lobbies and providing a never-before-seen experience to existing players .” So , what did it take to create the game ? “ To develop Aviator , we first had to gain a deep understanding of player preferences .
This meant thorough research and meticulous planning . We needed to think outside the box and beyond what had previously been done in the online casino space , pushing boundaries .”
It was certainly a case of thinking outside the box – and what may seem such a simple idea now , Spribe were the first to innovate and create a product from it .
“ Looking back , it really was something of a sensation , capturing the hearts of gamers around the world at a scale never seen before , nor seen since ,” Tsutskiridze continues . “ We identified the increasing curve format as being the perfect fit for this type of game , and the aviation theme was a no-brainer .
“ Building a community around the game was also important , so we made sure it was multiplayer with things like leaderboards and the option to run tournaments .”
Looking back , they never thought it would take off so fast . “ We knew we ’ d cracked the code with Aviator , but
22 • ISSUE 135 • ICE LONDON 2024