Global mobile gross win by product
Gaming 29.3 %
Lotteries 9.9 %
2023E
Betting 60.8 %
Betting remains the biggest contributor to total revenues across igaming which also holds true when looking at mobile revenues specifically . Sports betting is estimated to account for 60.8 % of the market in 2023 , followed by gaming at 29.3 %.
Mobile percentage of igaming gross win by region
60 % |
55 % |
50 % |
51.5 % |
45 % 40 % |
45.8 % |
44.0 % |
35 % |
34.8 % |
30 % 25 % 20 % 15 % 10 % 5 % 0 |
31.9 % |
31.1 % |
Africa
Asia / Middle East
Europe
LatAm / Caribbean
North America
Oceania
46.1 %
Global Average
In 2023 , Europe is expected to lead in terms of the largest percentages of digital revenues via the mobile channel at 51.5 %, with this figure expected to reach over 60 % by 2028 . The global average for 2023 is 46.1 % which is projected to grow to 56.9 % in 2028 , as most regions increase the share of mobile revenues by double digit percentage points . Oceania is projected to continue lagging behind in this regard , being the region with the slowest growth in this area of the market .
N . B . Due to the use of the current exchange rate ( updated at the end of each quarter ) historical data may change
NB : Due to the use of the current exchange rate ( updated at the end of each quarter ) historical data may change slightly each quarter . Not to be reproduced without permission
H2 Gambling Capital is the gambling industry ’ s leading consulting , market intelligence and data team . The company has a track record of 15 years focused on the global gambling industry , where its projections have been influential in shaping legislators ’ and investors ’ views of the gambling sector across the globe .
For the full version of the dashboard , please visit igamingbusiness . com
ICE LONDON 2024 • ISSUE 135 • 143