2003 2004
2005 2006
2007 2008
2009 2010
2011 2012
2013 2014
2015 2016
2017 2018
Pre-match % In-play In-play
% In-play In-play
2019 2020
2021 2022
2023E 2024E
2025E 2026E
2027E 2028E
Igaming as percentage of global gambling gross win Igaming 40 % as percentage of global gambling gross win
40 % 35 %
35 % 30 %
Sports 30 % betting gross win : pre-match vs . in-play
25 %
110
25 % 20 %
100
22.9 % 22.9 %
24.9 % 24.9 %
24.5 % 24.5 %
24.3 % 24.3 %
25.7 % 25.7 %
27.4 % 27.4 %
29.2 % 29.2 %
30.4 % 30.4 %
44 % 40 %
31.5 % 31.5 %
20 % 90 15 %
80 15 % 70 10 %
60
10 % 5 % 50
$ bn
40
5 %
0 30
0
20 10 0
2.9 % 2.9 %
3.7 % 3.7 % 4.4
4.6 % 4.6 % 5.0
5.4 % 5.4 %
6.1 7.2 1.7 %
5.2 % 5.2 %
7.8 3.0 % 5.8 % 5.8 %
8.6 4.9 % 6.4 % 6.4 %
9.0 7.6 % 7.0 % 9.6 12.6 %
6.9 % 10.3 15.0 %
7.4 % 11.0 18.0 %
7.8 % 11.7 21.5 %
Product Igaming gross win by product
8.7 %
12.3 25.1 %
9.9 %
13.3 28.7 % 14.6 30.9 %
10.8 % 16.3 32.5 %
11.8 % 18.8 33.2 %
12.7 % 21.4 33.5 %
14.4 % 28.0 30.3 % 35.2 32.5 % 39.1 34.1 % 42.9 36.1 % 48.3 36.9 % 53.0 37.6 % 57.2 38.8 % 61.9 40.2 % 66.0 41.8 %
36 % 32 % 28 % 24 % 20 % 16 % 12 %
2003 |
2004 |
2005 |
2006 |
2007 |
2008 |
2009 |
2010 |
2011 |
2012 |
2013 |
2014 |
2015 |
2016 |
2017 |
2018 |
2019 |
2020 |
2021 |
2022 |
2023E |
2024E |
2025E |
2026E |
2027E |
2028E |
2003 |
2004 |
2005 |
2006 |
2007 |
2008 |
2009 |
2010 |
2011 |
2012 |
2013 |
2014 |
2015 |
2016 |
2017 |
2018 |
2019 |
2020 |
2021 |
2022 |
2023E |
2024E |
2025E |
2026E |
2027E |
2028E |
2003 |
2004 |
2005 |
2006 |
2007 |
2008 |
2009 |
2010 |
2011 |
2012 |
2013 |
2014 |
2015 |
2016 |
2017 |
2018 |
2019 |
2020 |
2021 |
2022 |
2023E |
2024E |
2025E |
2026E |
2027E |
2028E |
Global igaming gross win by product ( 2023E )
Pre-match % In-play In-play
Product
Skill / synthetic Lotteries State Lotteries
1.1 % 11.5 %
Bingo 2.9 %
Skill / synthetic Poker
Lotteries 2.6 %
1.1 %
Bingo 2.9 % Poker 2.6 %
Casino 29.3 %
7.0 % 6.9 % 7.4 % 7.8 %
Global igaming gross win by product ( 2023E )
State Lotteries 11.5 %
Casino 29.3 %
8.7 % 9.9 %
Product
Race betting 13.2 %
Sports betting 39.5 %
Race betting Sports betting Casino State Lotteries
Poker Bingo Skill / synthetic Lotteries
10.8 %
Product
11.8 % 12.7 %
14.4 %
Race betting 13.2 %
Sports betting 39.5 %
Race betting Sports betting Casino Poker Bingo Skill / synthetic Lotteries
8 % 4 %
0
In-play GGR for sports betting is projected to grow substantially quicker than pre-match sports betting over the next five years , with the in-play percentage expected to reach 41.8 % by 2028 , up from 36.1 % in 2023 .
Sports betting is estimated to account for 39.5 % of revenues , reaching 52.7 % when taken together with race betting . This overall percentage is projected to remain stable over the coming years , though sports betting is projected to reach 41.3 % share in 2028 . Casino is the second biggest product with 29.2 % of the market in 2023 .
State Lotteries NB : Due to the use of the current exchange rate ( updated at the end of each quarter ) historical data may change slightly each quarter .
2023E
Not to be reproduced without permission
2023E
H2 Gambling Capital is the gambling industry Oceania ’ s leading 5.0 % consulting Africa , market 3.2 % intelligence and data team . The company has a track record of more than 15 years focused on the global gambling industry , where its projections have been influential in shaping legislators ’ and investors ’ views of the gambling sector across the Oceania globe . 5.0 % Africa 3.2 %
For the full N version America 21.0 of the % dashboard , please visit igamingbusiness Asia / Middle East 24.5 . com %
N America 21.0 % Asia / Middle East 24.5 %
Latin Am / Caribbean 4.2 %
Region Region
ICE LONDON 2024 • ISSUE 135 • 141