Most
Influential Jonna Danlund
Women
For Jonna Danlund , being named as one of iGB ’ s Most Influential Women is testament to her leadership in championing environmental , social and governance ( ESG ) initiatives in the workplace .
In her view , it ’ s all about establishing a place where talent can flourish . “ It ’ s essential to create an environment that can cater to many different people and talent types ,” she says . “ To paraphrase a Swedish idiom , not all flowers bloom under the same conditions .
“ Any strides a company takes towards sustainability need to happen in the organisation ; it ’ s not a one-woman show . On the contrary it ’ s the competent people at Betsson who drive sustainability in their respective fields , where diversity is one such key area .”
Jonna has been instrumental in the creation of , and is the driving force behind , Betsson ’ s Sustainability Framework . This strategic framework is made up of five crucial focus areas : responsible gaming , business compliance , employee impact , social impact and climate impact – with long-term goals and KPIs for each area .
“ Every organisation needs a platform to help promote and support talent and , just like with any project ,
Head of sustainability , Betsson
you need to have a unified philosophy and goals to drive the company forward ,” she says .
“ At Betsson , we have a number of supporting policies and procedures for diversity , inclusion and belonging , and equal opportunities . But more importantly we have a culture that celebrates diversity .”
Danlund goes on and explains that Betsson today is represented by 70 different nationalities across 2,000 employees . For her , this means “ diversity is something we celebrate every day of the year ”.
“ We believe that diversity is the basis for an innovative company culture and we are committed to raising further awareness around DEI ,” she notes .
Ultimately , though , Jonna partly attributes her success to those people who surround her . “ If you are fortunate enough to be surrounded by a group that helps you , lifts you up and encourages you , then that makes all the difference .
“ Because the thing is ,” she concludes , “ you can be hardworking and talented and it might still not be enough . No woman , or indeed person , is an island – you don ’ t get anywhere without other people .”
“ Diversity is the basis for an innovative company culture ”
Highly commended by the judges :
1 . Danielle Calafato , chief commercial operator , Gaming Corps 2 . Katie Kohler , igaming communications manager , BetMGM 3 . Claudia Heiling , COO , Golden Whale Productions 4 . Maria Loumpourdi , head of talent development , Betsson Group
ICE LONDON 2024 • ISSUE 135 • 111