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Influential Lina Sennevall
Women
Senior account director , Square in the Air
Lina Sennevall reckons being nominated as one of iGB ’ s Most Influential Women is a sign of the importance of diversity in all industries . While she notes a lot has changed over the decade she has worked in gambling , there is still more to be done .
“ In an ideal world , these awards wouldn ’ t be necessary ,” she says , “ but in a very male-dominated environment , it ’ s fantastic that we acknowledge the work of some of the women that make our industry a better place for all participants , not just a certain demographic .”
Sennevall cites a real passion for the industry as motivating her in every role she has held , from her start as a senior reporter at Gambling Compliance to her current role at marketing consultancy firm Square in the Air .
“ I truly find the sector fun and exciting , with constant developments in a range of areas such as technology , regulation and compliance , product development , innovation , responsible gambling and
CSR ,” she explains . “ That passion and interest I have for the industry has made me want to constantly push myself and always stay ahead and learn , while enjoying it along the way .”
Yet , Sennevall also admits that the fact that women have to try harder to be taken seriously in the gaming industry has been a constant challenge throughout her career .
“ I am glad that things have improved since I joined the sector over a decade ago , but I still see and hear sexism ,” she says .
“ A current problem is a struggle to attract more women to the industry in the first place , with men making up the majority of applicants whenever we have a job opening .”
Having a visible representation at industry events is one notable step forward when tackling the issue , she says : “ More women speaking on panels and building their personal brands can hopefully encourage more diversity .”
“ It ’ s fantastic that we acknowledge the work of some of the women that make our industry a better place for all participants ”
108 • ISSUE 135 • ICE LONDON 2024