Generation X: Our Gambling audience on Bing Ads
Gambling & key sub-categories searches split by age and gender, Bing & Yahoo sites, Sep 2014 - 15
Gender
Age Group
Nearly 70% of gambling related searches are from those aged 35-64.
Interestingly, Casino is also very popular with the 25-34 year olds.
Gambling
29%
Overall
Sportsbook
Poker
Casino
41%
30%
27%
Bingo
28%
32%
28%
18-24
25-34
53%
38%
25%
21%
Poker and Sportsbook related searches
are dominated by men. However Bingo
searches are predominately made by
women.
23%
43%
35-49
50-64
65+
47%
29%
71%
27%
73%
48%
52%
73%
27%
Female
Male