Position 1 is critical to capture clicks in the gambling sector
Impressions & click share by ad positions for gambling & key sub-categories, Bing and Yahoo sites, Sep 2014 - 15
43% of impressions & nearly 90% of clicks are from Mainline Position 1.
Mainline position 1 dominance is the highest for Sportsbook category, with over 90% of clicks and 57%
of impressions.
Impression
Gambling
Overall
Casino
43%
37%
40%
Bingo
39%
19%
30%
18%
26%
57%
19%
24%
11%
89%
Gambling
Overall
8%
75%
Casino
Clicks
17%
28%
Poker
Sportsbook
26%
15%
84%
Poker
8%
94%
Sportsbook
Mainline 1
Mainline 2
6%
12%
88%
Bingo
Mainline 3
2%
3%
3%
4%1%
Mainline 3+