Which Gambling categories are the
most mobile?
When do our users gamble?
Key days of the week for Gambling related searches
3 in 10 Gambling searches are made on mobile devices
22%
32%
10%
14%
68%
Gambling
Overall
24%
23%
8%
9%
12%
7%
15%
68%
54%
68%
81%
14%
14%
16%
14%
13%
Sportsbook
PC
Casino
Tablet
Poker
Bingo
M
13%
Tu
W
Th
F
Sa
Su
Mobile
More than 45% of the searches relating to Sportsbook are
made on mobile devices, whilst PC dominates Bingo with
more than 80% search contribution.
Friday & Saturday are the most popular days for Betting &
Gambling with more than 30% of searches taking place on
those two days.
Device share & day of the week trends for gambling & key sub category queries, Bing and Yahoo sites, UK Sep 14-Sep 15