Generic Sportsbook CTRs & CPCs trends vary significantly by device
Avg. CPC & CTR trends by device for Generic Sportsbook searches
Average CPCs have
increased as too have
some CTRs YoY in Sep-15:
Tablet
CPC = +27%
CTR = +53%
Mobile
Sportsbook (Generic - Tablet)
Avg. CPC Avg. CTR
9%
£4.00
8%
£3.50
7%
£3.00
6%
£2.50
5%
£2.00
4%
£1.50
3%
2%
£1.00
1%
£0.50
0%
£0.00
Sep Oct Nov Dec Jan
2014
Feb Mar Apr May Jun
Jul
CPC = +27%
CTR = +53%
All Devices
CPC = +35%
CTR = -7%
PC
CPC = +42%
CTR = -53%
Aug Sep
2015
KPIs across key gambling sub-categories, Bing and Yahoo sites only, Sep-14-Sep-15