Branded Sportsbook searches are cheaper than last year
Avg. CPC & CTR trends by device for Branded Sportsbook searches
Average CPCs have dropped
while the majority of CTRs
have improved
YoY in Sep-15:
PC
CPC = -56%
CTR =+13%
All Devices
Avg. CPC Avg. CTR
CPC = -51%
CTR =+15%
Tablet
CPC = -41%
CTR = -9%
Mobile
CPC = -38%
CTR =+38%
KPIs across key gambling sub-categories, Bing and Yahoo sites only, Sep-14-Sep-15