Bingo players are using their smartphones more year-over-year
• Casino related search queries see the highest increase in PC volume year-over-year in Sept 2015.
• However Bingo related search queries see the biggest mobile volume increase year-over-year.
• For Poker users, tablet activity actually drops 6% year-over-year in Sept 2015.
PC: +17%
PC: +25%
Mobile: +28% Mobile: +67%
Tablet: +6%
Tablet: +10%
All Up
Gambling
Bingo
PC: +13%
PC: +13%
PC: +74%
Mobile: +49% Mobile: +31% Mobile: +7%
Tablet: -6%
Tablet: +14%
Tablet: +7%
Casino
Poker
Sportsbook
Year-over-year volume increase in Sep-15 across categories, split by device
Monthly search queries with gambling and respective sub-category search intent indexed to the average monthly search volume for the
period Sept 2014 – Sep 2015