Generic Poker searches are cheaper than last year
Avg. CPC & CTR trends by device for Generic Poker searches
Average CPCs have
dropped as too have
some CTRs YoY in Sep-15:
PC
CPC = -34%
CTR = -16%
All Devices
Avg. CPC Avg. CTR
CPC = -32%
CTR = -10%
Tablet
CPC = -8%
CTR = +5%
Mobile
CPC = -4%
CTR = +16%
KPIs across key gambling sub-categories, Bing and Yahoo sites only, Sep-14-Sep-15