Branded Poker searches are cheaper than last year
Avg. CPC & CTR trends by device for Branded Poker searches
Average CPCs have dropped
while the majority of CTRs
have improved
YoY in Sep-15:
PC
CPC = -51%
CTR =+18%
All Devices
Avg. CPC Avg. CTR
CPC = -48%
CTR =+18%
Tablet
CPC = -31%
CTR =-1%
Mobile
CPC = -22%
CTR =+18%
KPIs across key gambling sub-categories, Bing and Yahoo sites only, Sep-14-Sep-15