Generic Casino searches are mostly cheaper than last year
Avg. CPC & CTR trends by device for Generic Casino searches
Average CPCs have
dropped as too have
some CTRs YoY in Sep-15:
Tablet
CPC = -12%
CTR = +41%
Mobile
Avg. CPC Avg. CTR
CPC = -5%
CTR = -34%
All Devices
CPC = -3%
CTR = -55%
PC
CPC = +1%
CTR = -63%
KPIs across key gambling sub-categories, Bing and Yah