Branded Casino searches are cheaper than last year
Avg. CPC & CTR trends by device for Branded Casino searches
Casino (Brand - Mobile)
16%
£3.50
14%
£3.00
12%
£2.50
10%
£2.00
8%
£1.50
6%
4%
£1.00
2%
£0.50
0%
£0.00
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
2014
Avg. CPC Avg. CTR
Casino (Brand - Tablet)
14%
£2.50
12%
£2.00
10%
8%
£1.50
6%
£1.00
4%
£0.50
2%
0%
£0.00
Sep Oct Nov Dec Jan Feb Mar Apr May Jun
2014
Jul
2015
Average CPCs have dropped
while the majority of CTRs
have improved
YoY in Sep-15:
Mobile
CPC = -49%
CTR =+42%
All Devices
CPC = -27%
CTR =-3%
PC
CPC = -22%
CTR =-13%
Tablet
CPC = -13%
CTR =+26%
Aug Sep
2015
KPIs across key gambling sub-categories, Bing and Yahoo sites only, Sep-14-Sep-15