Generic Bingo searches are cheaper than last year
Avg. CPC & CTR trends by device for Generic Bingo searches
Average CPCs have
dropped as too have
CTRs YoY in Sep-15:
Mobile
CPC = -29%
CTR = -7%
Tablet
Avg. CPC Avg. CTR
CPC = -21%
CTR = -2%
All Devices
CPC = -21%
CTR = -42%
PC
CPC = -19%
CTR = -48%
KPIs across key gambling sub-categories, Bing and Yahoo sites only, Sep-14-Sep-15