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The Festival bettors on Bing Ads
Key demographics for the Cheltenham intent search queries, Bing and Yahoo sites, Mar 2015
Age Group
Gender
Search queries split in the age group 25 – 64, Men attribute to nearly 60% of
the searches during The Festival
with 30% contribution from 35 – 49
March All up
21%
31%
24%
46%
54%
10-Mar
23%
29%
23%
41%
59%
11-Mar
23%
29%
23%
40%
60%
12-Mar
22%
30%
23%
42%
58%
13-Mar
22%
30%
23%
18-24
25-34
35-49
50-64
65+
45%
55%
Female
Male