Gambling traffic on Bing Ads is fairly strong throughout the
year, particularly in August to September
Monthly search volume trend for overall gambling and key subcategory
130%
Poker searches start early in January whilst Casino searches pick up in February. Sportsbook is a big player during the
summer with volume peaking +16% from March to June. August continues to be a hot month for all gambling
categories.
120%
110%
100%
90%
80%
Gambling: 9%, Bingo: 6%
70%
Gambling, Bingo: 11%
Casino: 18%
Casino: 10%
60%
50%
Poker: 10%
Sportsbook: 11%
Sportsbook: 16%
Poker: 7%
40%
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
2014
May
Jun
Jul
Aug
Sep
2015
Overall
Gambling
Bingo
Casino
Poker
Sportsbook
Monthly search queries with gambling and respective sub-category search intent indexed to the average monthly search volume for the period Sept 2014 – Sep 2015