Cheltenham bettors stay longer on their Tablets through the festival
Hourly View of “The Festival” week
• Hot Hours: 1pm – 11pm: 7X
• Daily Average: 6am – 12pm: 5X
• Hot Hours: 4pm – 8pm: 8X
• Daily Average: 7am – 12pm: 4X
• Hot Hours: 12pm – 5pm: 10X
• Daily Average: 7am – 11pm: 6 X
18X
2000%
1800%
1600%
14X
Mobile Indexed All
1400%
12X
13X
1200%
PC Indexed All
1000%
Tablet Indexed All
10X
9X
10X
9X
800%
10X
8X
9X
600%
8X
400%
200%
0%
30%
0 2 4 6 8 10121416182022 0 2 4 6 8 10121416182022 0 2 4 6 8 10121416182022 0 2 4 6 8 10121416182022 0 2 4 6 8 10121416182022 0 2 4 6 8 10121416182022 0 2 4 6 8 10121416182022
03/08/15
03/09/15
03/10/15
Champion Day
03/11/15
Ladies Day
03/12/15
St. Patrick’s Day
• Tablets: Search continues for results, tips, updates and
guidance till late in the night.
• Tablets: 7pm – 11pm: 8X
Microsoft Confidential
03/13/15
03/14/15
Gold Cup Day
• Bettors are hooked to PC on the final day of
the festival as queries peak 10X the average
daily volume from 7am-7pm
Search queries with event specific intent vs. the average for the period Sept 2014 – Sep 2015 daily volume