.
Preparation starts in late February, before the volume spike in March
.
Cheltenham search volume peak throughout February and March
Search queries with Cheltenham horse racing intent indexed to the period Sept 2014 – Sep 2015 daily volume, Bing and Yahoo sites
1400%
1200%
1000%
800%
Mobile
PC
Tablet
600%
400%
200%
16-Feb
17-Feb
18-Feb
19-Feb
20-Feb
21-Feb
22-Feb
23-Feb
24-Feb
25-Feb
26-Feb
27-Feb
28-Feb
1-Mar
2-Mar
3-Mar
4-Mar
5-Mar
6-Mar
7-Mar
8-Mar
9-Mar
10-Mar
11-Mar
12-Mar
13-Mar
14-Mar
15-Mar
16-Mar
17-Mar
18-Mar
19-Mar
20-Mar
21-Mar
22-Mar
0%
M
Tu
W
Th
F
Sa
Su
M
Tu
W
Th
F
Sa
Su
M
Tu
W
Th
F
Sa
Su
M
Tu
W
Th
F
Sa
Su
M
Tu
W
Th
F
Sa
Su
Don’t
Forget
3%
42%
5.5X
Last week of
February
March 1st
week
The Festival Week
Dates & Timing to watch out for in 2016:
Microsoft Confidential
7.5X
The Festival Days
Day 1: Champion Day | 15th March 2016 | 10:30 - 18:00
Day 2: Ladies Day | 16th March 2016 | 10:30 - 18:00
Day 3: St Patrick’s Thursday | 17th March 2016 | 10:30 - 18:00
Day 4: Gold Cup Day | 18th March 2016 | 10:30 - 18:00