The Grand National Horse Racing Trends
Weekly & Hourly Views on Bing Ads
Hourly View
Weekly View
PC
Search volume ramps up significantly on the Opening day by
X100 the average daily volume and up X200 on Ladies Day.
Gambling searches uplift a staggering 600X the average daily
volume on The Grand National Day itself.
•
•
Mobile
Tablet
Mobile: 80X, PC & Tablet: 75X
Analysis Period: Apr 9th – 11th , 2015
The Grand National sees a sharper spike in traffic at race time (3pm)
than the other events. Make sure you ensure a strong page position
on the search results to capture last minute bets.
4000%
600X
3500%
3000%
2500%
2000%
100X
200X
1500%
1000%
500%
6-Apr
7-Apr
8-Apr
9-Apr
10-Apr
11-Apr
12-Apr
M
Tu
W
Th
F
Sa
Su
Grand
Opening Day
Ladies Day
Grand
National Day
Search volume with Grand National intent indexed to the average daily volume,
Bing and Yahoo sites, Sept 2014 –2015
0%
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
Average search volume per hour with Grand National intent indexed to the average
daily volume, Bing and Yahoo sites, Sept 2014 – Sep 2015