Royal Ascot Horse Racing Trends
Weekly & Hourly Views on Bing Ads
Hourly View
Weekly View
•
•
Search volume is up by 16X the average daily volume during
the week of Royal Ascot.
Gambling searches spike 23X the average daily volume on
the Thursday, the last day of the event.
Mobile: 12X, PC & Tablet: 11X
PC
Analysis Period: Jun 16th - 20th 2015
Mobile
Hot hours:
• PC & Mobile: 12pm – 5pm
• Tablets: 12pm – 10 pm
Tablet
120%
23X
100%
15X
80%
14X
14X
60%
12X
40%
20%
15-Jun 16-Jun 17-Jun 18-Jun 19-Jun 20-Jun 21-Jun
M
Tu
W
Th
F
Sa
Search volume with Royal Ascot intent indexed to the average daily volume,
Bing and Yahoo sites, Sept 2014 –2015
Su
0%
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
Average search volume per hour with Royal Ascot intent indexed to the average daily
volume, Bing and Yahoo sites, Sept 2014 – Sep 2015