iGB Intelligence reports | Page 20

Top 10 search days for the key UK Horse Racing events A list of the top 10 days by search volume during horse racing event months on Bing Ads The top search days take place 2-3 days before the event even starts. Search volumes also increases on the day after the event mostly when people are searching for post event updates, trends and news. Cheltenham Mar 10th -13th 2015 Grand National Apr 9th -10th 2015 Mar 2014 Apr 2014 M M Tu W Th F Sa Su Tu 2016 event dates 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Mar 15th -18th Tip Jun 16th -20th 2015 Jun 2014 W Th F Sa Su M Tu W Th 1 2 3 4 5 Nov F Sa Su 1 2 3 4 5 6 7 6 7 8 9 10 11 12 8 9 10 11 12 13 14 13 14 15 16 17 18 19 15 16 17 18 19 20 21 20 21 22 23 24 25 26 22 23 24 25 26 27 28 27 28 29 30 29 30 1 2 Dec Royal Ascot Apr 7th – 9th June 14th – 18th Don’t forget to double check your campaigns & campaign budgets to capitalize on the large volume of searches during these key dates Top days during the months of the event with the highest search volume relative to the average daily volume during the period Sept 2014 to Sept 2015, all devices. Bing & Yahoo sites