Cheltenham and the Grand National contribute to strong search peaks
during March & April
Search volume growth for queries with horse racing & betting intent, relative to the average monthly volume between Sept 2014-2015, on Bing and Yahoo sites
180%
+30%
160%
+68%
140%
+ 10% YoY
Sep 2015
120%
100%
Cheltenham: The
Festival & Grand
National
80%
60%
40%
20%
0%
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
2,014
May
Jul
Aug
Sep
2,015
April 2015
March 2015
Search volume growth for the 2 key months
split by device over the 13 months average
between Sep 14 – Sep 15
Jun
23%
PC
25%
Mobile
Devices
45%
PC
70%
Mobile
Devices
Search volume relative to the average monthly volume between Sept 2014 – Sept 2015, all devices, Bing and Yahoo sites 2014-15