Key trends & KPIs for the sportsbook category
Split by devices based on the top 50 sportsbook category terms, Sep-15, Bing Ads Intelligence Tool
Mobile devices account to 45% of the
impressions & nearly 35% of the total click
share for sportsbook terms
Sportsbook terms enjoy the higher avg. CTR of 5.15 % on the
mobile devices, with avg. CPC lower than on PC at £5.15
Chart Title
6%
5%
£8.00
6%
£6.76
5%
5%
£7.00
£6.00
£5.71
4%
33%
22%
£5.27
£5.03
3%
3%
£4.00
£3.00
2%
67%
PC
Mobile
55%
£5.00
£2.00
1%
12%
11%
£1.00
0%
£All up
PC
Mobile
Avg. CTR
Tablet
Avg. CPC
Tablets
KPIs across key gambling sub-categories, Bing and Yahoo sites only, Sep-14-Sep-15