Branded Gambling searches are cheaper than last year
Avg. CPC & CTR trends by gambling category for Branded searches
Average CPCs have
dropped YoY in Sep-15:
Sportsbook
51%
Poker
48%
Avg. CPC Avg. CTR
Bingo
31%
Casino
27%
KPIs across key gambling sub-categories, Bing and Yahoo sites only, Sep-14-Sep-15