Searches for the winning results are done on mobile devices
Search volume from specific event intent queries, split by devices, Bing and Yahoo sites
Search volume by sub-categories split by device for the key generic betting & horse racing events
32%
13%
33%
12%
32%
13%
27%
41%
13%
32%
32%
41%
34%
32%
14%
15%
13%
19%
25%
29%
48%
55%
12%
12%
38%
39%
14%
13%
13%
15%
14%
16%
55%
Betting
Generics
(Sep14 – Sep15
average)
54%
All up
55%
Betting
60%
Generics
47%
Result
56%
Horse
Names
54%
44%
All up
42%
Betting
Cheltenham
(March average)
Generics
Tablet
54%
Horse
Names
All up
55%
Result
Mobile
62%
60%
37%
30%
Grand National
(April average)
PC
49%
Betting
Generics
Result
Royal Ascot (June average)
Horse
Names