Generic Gambling searches are mostly cheaper than last year
Avg. CPC & CTR trends by gambling category for Generic searches
Average CPCs have
dropped YoY in Sep-15:
Poker
32%
Bingo
21%
Avg. CPC Avg. CTR
Casino
3%
Sportsbook
+35%
KPIs across key gambling sub-categories, Bing and Yahoo sites only, Sep-14-Sep-15