Table 3 - Brands ranking for the term ‘bingo’ at the end of 2015
No
Brand
Rank +/Influencing
Backlinks
Ranking Links
vs
Total Links
Site
Technical
Score
MOZ Root
Domain
Authority /100
Social Share
Count Home
URL
1
Foxy Bingo
1000-1500
1.18%
54%
54
1,700
2
Cheeky Bingo
250-500
5.45%
62%
38
64
3
Sky Bingo
250-500
0.01%
53%
36
81
4
Booty Bingo
0-100
0.81%
73%
21
92
5
New Look Bingo
250-500
5.95%
65%
38
28
6
Ladbrokes Bingo
250-500
0.01%
71%
68
58
7
Winner Bingo
100-250
0.01%
78%
54
554
8
Coral Bingo
0-100
0.04%
49%
57
5
9
BGO Bingo
0-100
0.07%
54%
33
743
10
Game Village Bingo
0-100
1.88%
75%
39
0
11
Mirror Bingo
0-100
0.02%
68%
35
53
12
Sun Bingo
100-250
7.31%
62%
29
222
13
Paddy Power Bingo
250-500
0.01%
74%
71
586
14
Costa Bingo
250-500
2.05%
53%
40
2,177
15
Lucky Pants Bingo
0-100
1.54%
59%
16
688
‘Bingo’ search results
As already stated, the search term ‘bingo’ is
unsurprisingly the highest searched non-brand term
in the sector. Google claims to provide answers to
what people are searching for and has a view that it
can provide the most relevant results to such queries
using a variety of signals. In table 3 above we offer some
insight into some of these signals and how online bingo
brands are working to rank for the term ‘bingo’.
“In relation to TV ad spend in 2015,
Winner Bingo spent c.£4.8m on TV
advertising yet fails to make the top 15
searched brand terms.”
Key
• Rank - Where a brand ranks on Google for the search query ‘bingo’.
• Rank-Influencing Backlinks - Number of backlinks that pass ‘rank-
enhancing’ link equity - Source Ahrefs and MOZ.
• Ranking Links vs Total Links - The percentage of rank-passing links
vs the total amount of all inbound links - Source Ahrefs and MOZ.
• Site Technical Score - A generic score based on website design and
architecture - Source SEMrush.
• MOZ Domain Authority - A metric based on MOZ scoring system.
• Social Share Count - How often a site URL has been linked to on
social media, shared, tweeted etc - Source Ahrefs and MOZ.
WhichBingo Online Bingo Annual Report 2016
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