Third and fourth biggest spenders in 2015 were
Entertaining Play Ltd and Gamesys which is part of, and
made up of, a number of companies under the Gamesys
company brand.
Notable bingo brands managed by this group of
companies include Jackpotjoy, Sun Bingo, Fabulous
Bingo and Heart Bingo to name a few from a list of over
15 bingo brands. Without making assumptions it would
be fair to apportion the majority of TV media spend on
Sun Bingo and Jackpotjoy.
At number five in the top spenders in TV advertising
for 2015 is Winner Bingo at a notable £4.8m. With a
rebrand in 2015 and an unlikely (and often quoted
‘unwilling’) brand ambassador and comedian cast in
the TV commercial, Winner Bingo probably spent more
individually on TV advertising in 2015 than other brands
including Gala, Sun, Mecca or Foxy.
Sixth biggest spender of TV media in 2015 was
Cassava Enterprises (Gibraltar) Ltd. It’s difficult to
identify individual brands from advertisers like Cassava
Enterprises with so many brands in their portfolio. A
wholly owned subsidiary of 888 Holdings Plc, Cassava
Enterprises and their associated group companies can
boast the most (UK) bingo brands on the internet. Most
notable brands in the stable that have appeared on TV
in 2015 include 888 Ladies, Wink Bingo and Costa Bingo
to name a few of many.
Players and CMs Star in Tombola New TV Advert August 25, 2015
Cheeky Bingo and ITV Bingo to name a few, but it
would be fair to say that the majority of their spend in
2015 would have been on Foxy Bingo. With a modest
rebrand in 2015 and a small change to the fox himself,
it’s surprising to see Cashcade’s investment in TV media
spend remains relatively unchanged over the last few
years.
Other brands of note that spent big in 2015 include
Mecca Bingo with £3.7m, Dream Bingo at £2.1m and
Sky Bingo at just under £1.9m.
In at seventh, Cashcade Ltd is the business behind
Foxy Bingo although they do have other brands like
“Winner Bingo probably spent more
individually on TV advertising in 2015
than other brands including Gala, Sun,
Mecca or Foxy Bingo.”
WhichBingo Online Bingo Annual Report 2016
7