iGB Intelligence reports - Page 7

Third and fourth biggest spenders in 2015 were Entertaining Play Ltd and Gamesys which is part of, and made up of, a number of companies under the Gamesys company brand. Notable bingo brands managed by this group of companies include Jackpotjoy, Sun Bingo, Fabulous Bingo and Heart Bingo to name a few from a list of over 15 bingo brands. Without making assumptions it would be fair to apportion the majority of TV media spend on Sun Bingo and Jackpotjoy. At number five in the top spenders in TV advertising for 2015 is Winner Bingo at a notable £4.8m. With a rebrand in 2015 and an unlikely (and often quoted ‘unwilling’) brand ambassador and comedian cast in the TV commercial, Winner Bingo probably spent more individually on TV advertising in 2015 than other brands including Gala, Sun, Mecca or Foxy. Sixth biggest spender of TV media in 2015 was Cassava Enterprises (Gibraltar) Ltd. It’s difficult to identify individual brands from advertisers like Cassava Enterprises with so many brands in their portfolio. A wholly owned subsidiary of 888 Holdings Plc, Cassava Enterprises and their associated group companies can boast the most (UK) bingo brands on the internet. Most notable brands in the stable that have appeared on TV in 2015 include 888 Ladies, Wink Bingo and Costa Bingo to name a few of many. Players and CMs Star in Tombola New TV Advert August 25, 2015 Cheeky Bingo and ITV Bingo to name a few, but it would be fair to say that the majority of their spend in 2015 would have been on Foxy Bingo. With a modest rebrand in 2015 and a small change to the fox himself, it’s surprising to see Cashcade’s investment in TV media spend remains relatively unchanged over the last few years. Other brands of note that spent big in 2015 include Mecca Bingo with £3.7m, Dream Bingo at £2.1m and Sky Bingo at just under £1.9m. In at seventh, Cashcade Ltd is the business behind Foxy Bingo although they do have other brands like “Winner Bingo probably spent more individually on TV advertising in 2015 than other brands including Gala, Sun, Mecca or Foxy Bingo.” WhichBingo Online Bingo Annual Report 2016 7