iGB Intelligence reports - Page 6

TV Ad Spend 2015 As any reputable media agency will tell you, TV is still big business, especially in the igaming market. 2015 was no exception with record amounts spent on bingo. Top advertisers From an estimated £56m in media spend on TV for the period December 2014 to November 2015 the top spenders were as shown in figure 1 opposite. Highlights • The top 5 spenders collectively contributed over 60% of all TV advertising spend in 2015 • Winner Bingo spent more on TV (£4.8m) in 2015 than high street giant Mecca Bingo (£3.7m) • The UK’s 3rd largest online gambling brand, Paddy Power (source: EGR Power 50), only spent £0.6m on TV advertising for bingo Figure 1. Top Advertisers - Total spend £56m* £0.95m £1.3m £2.95m £11.4m £1.9m £2.1m £3.7m £4.2m £7.6m • The only bingo affiliate advertising on TV in 2015 was WhichBingo.co.uk. Analysis Tombola is undoubtedly the biggest single bingo brand that advertised on TV in 2015, accounting for over 20% of total me