Introduction
With over 400 bingo websites in the UK market and an almost
constant stream of TV adverts, we believe it is time for a review
of the market.
Welcome to the WhichBingo Online Bingo Annual
Report 2016
According to Gambling Compliance, the UK online
gaming market is forecast to pass £3 billion by 2016,
with bingo-led gaming estimated to account for
around a third of the UK gaming NGR. Being 100%
independently owned allows WhichBingo to have a
unique vantage point and opinion over the software,
the brands, the operators, skin owners and the players
that make up what was once, but no longer, seen as
igaming’s ugly duckling.
Why a review of 2015?
Summer 2005 became what was seen as the beginnings
of the UK online bingo market with Gala and Yahoo
launching pay-to-play bingo sites. Whilst there had
been others before them, this was considered a pivotal
moment for the sector; the big boys were now taking
this igaming backwater seriously. Fast forward ten years
and there are now over 400 sites in the market and an
almost constant stream of bingo advertising on UK TV
screens. With major M&A both having happened, and
happening, as we go to print, a market sector seemingly
at plateau and the effects of POC starting to take full
effect, WhichBingo felt it was the right time to take an
indepth, independent view of the state of play in the
online bingo industry.
idiosyncrasies with some interesting never-beforereported insights. We also asked a number of the
industry’s major players for their views on what the
sector holds for 2016 and beyond.
About WhichBingo
Widely recognised as the UK’s leading resource for
the online bingo player, WhichBingo has, since its UK
launch in 2004, been at the forefront of the UK online
bingo market. Much more than ‘just another superaffiliate’ WhichBingo has developed into the online
bingo sector’s go-to marketing partner, expert in the
niche, and the industry stamp of authority with the
WhichBingo awards.
WhichBingo is the UK’s largest online bingo directory,
listing every bingo site in the UK market. WhichBingo
first launched in 2000 with the UK-focused site
debuting in 2004. The site also runs the online bingo
industry’s premier awards, the WhichBingo Awards, the
ceremony for which, this year, takes place in May
in London. The site was named EGR ‘s ‘Best Bingo
Affiliate 2015’ and has previously won awards from iGB,
EGR, GaffG and the Online Bingo Summit.
What’s in this report?
This inaugural issue of the WhichBingo Online Bingo
Annual Report contains an analysis of the year’s
TV advertising spend by bingo brands, a topline
investigation into how the sector is using social media
channels, a study on the SEO performance of major
bingo brands, an examination of the myriad bingo
site launches and closures that have occurred during
2015, and the results of the online bingo industry’s
largest ever survey of bingo players. The survey takes
a closer look at their habits, likes & dislikes and playing
WhichBingo Online Bingo Annual Report 2016
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