Contrary to popular industry belief, players who play
exclusively on mobile and tablet deposit less than those
who play exclusively on desktop and laptop computers.
Which channels would you use
to contact a bingo site for help?
% of players
How much do you
deposit per month on
£10 or less
£10 - £25
£25 - £50
£50 - £100
More than £100
Withdrawals and wagering
Almost a third of all players have never made a
withdrawal from an online bingo site, and one in five
have attempted to withdraw but been refused. The
most common reason for withdrawals being refused
were players not meeting wagering requirements.
It is staggering to find that almost 40% of players
surveyed said they did not fully understand what
wagering requirements were. However this did not stop
them depositing and playing at online bingo sites.
Have you ever made a successful
Have you ever been refused
Do you know what wagering
Do you take part in online
bingo chat rooms?
% of players
I like to join in with chat
I like to watch, but don’t chat
I’ve no interest in chat
Summary of an ‘average’ bingo player
• Female aged between 45-54
• Is a member of between 1-5 bingo sites
When asked which channels they would use to contact
a bingo site for help, the vast majority of players said
they would prefer to use live chat followed by email.
Only a quarter of players said they would like to use a
phone support line. Only 1 in 10 players said that they
would use Facebook to contact a bingo site, whilst
hardly any players had a preference for Twitter or any
other social channels.
“Player promiscuity is well-known in
the online bingo market, and this is
supported by our data.”
Bingo chat rooms
Chat rooms have long been identified as an important
factor in bingo players’ choice of sites to play at and this
is supported by the research. Four out of five players
revealed that they do enjoy interacting with or just
watching the bingo chat rooms. However, the split
between those actively engaging in chat and those not
is almost 50-50. A sizeable 20%, or one in five players,
said that they have no interest in chat whatsoever.
• Deposits between £10-£25 per month on bingo
• Likes to play bingo and slots but doesn’t like casino
• Plays for a couple of hours at a time, several times
• Plays bingo at home on the sofa on a laptop
• Prefers to use live chat to contact a bingo site’s
• Is more likely to engage with a bingo site on
Facebook than Twitter
• Likes to participate and chat in bingo rooms