SEO Visibility of Bingo Brands
Analysis
• Foxy Bingo appears to be ticking all the boxes for
Google’s ‘signals’ to rank 1st for the search term ‘bingo’
•
Foxy Bingo is perceived by Google to have a strong
backlinks profile, which is evidently far superior
than others and is likely contributing towards their
dominance in other ‘bingo’ related searches
•
Foxy Bingo also has a superior social share count and
whilst this is not considered to directly enhance rank,
it could be contributing to their brand presence on
social media which will certainly influence awareness
and traffic to their site
• Foxy Bingo’s ‘MOZ Domain Authority’ score is also
a stand out signal and they certainly offer more than
others in the market although only ranked 4th in this
category
•
Foxy Bingo’s ‘Site Technical’ score is average and thus
offers no reason for search engines to devalue that
signal when you consider others in the sector have
similar if not better profiles.
Comment
On further analysis of the metrics we’ve put together in
table 3, on the previous page, we can get a sense of the
fundamentals behind SEO and we seemingly acquire
a glimpse into the many algorithms that power the
Google search rankings and the resultant SERPs for the
online bingo market.
There’s a clear case that backlinks are influencing rank
when it comes to the search term ‘bingo’ and this is
evident in our findings.
Looking at the second and third results for the term
‘bingo’, does Cheeky Bingo deserve to be above Sky
Bingo in a face-off and do they both deserve to be
below Foxy Bingo? The answer on face value is yes.
10
Yet every so often there are anomalies in the system
and you can clearly see examples in this table. Booty
Bingo, for example, have a less impressive SEO profile
according to our research, but they rank for the biggest
generic query in the industry.
Search visibility
Assuming that brands can only target their own name
in organic SERPs, the battlefield therefore for additional
search exposure occurs in the organic generic bingo
terms, of which there are thousands of short and long
tail variants. To analyse which brands have the highest
visibility or market share in the Google SERPs, we
looked at the top 40 generic online bingo search terms
and how each of the major brands performed against
them. Table 4, below, shows the collated results.
Table 4 - Top 15 online brands with the most visibility in the sector
No
Search Share
Visibility
1
Booty Bingo
34.33%
2
Foxy Bingo
14.85%
3
Cheeky Bingo
11.20%
4
Lucky Pants Bingo
10.33%
5
Game Village Bingo
9.16%
6
New Look Bingo
8.02%
7
Winner Bingo
4.88%
8
Sky Bingo
4.39%
9
Costa Bingo
4.10%
10
Cheers Bingo
2.95%
11
Mecca Bingo
2.06%
12
Paddy Power Bingo
2.04%
13
Gala Bingo
1.92%
14
Coral Bingo
1.83%
15
BGO Bingo
1.33%