It would also appear that online bingo sites are in fact
not closing down at the rate predicted. Moreover,
they appear instead to be changing hands and small
independent operators are selling out to bigger players
with bigger marketing budgets.
Are these bigger operators simply eradicating the
competition by bringing them in-house and quietly
sidelining them?
Playtech sites would appear to be a major casualty,
however this was simply consolidation after a
misjudged mass launch by Bauer Media who
consolidated brands into Win Something Bingo.
Sites by software
Taking into account the number of sites opened and
closed by the end of 2015, by far the most prevalent
software provider is still Dragonfish with over 40% of
online bingo sites provided by it.
Software Provider
No
Dragonfish (888)
176
Cozy Games
88
Playtech / Virtue Fusion
37
Jumpman Gaming
33
Gamesys
16
Parlay
13
Microgaming
11
Spielo / Gtech
10
Bingo Entertainment
6
Bede
5
White Hat Gaming
5
Stride / Daub
4
Stride / Leapfrog
4
Relax
3
B-Live Gaming
2
Proprietary
2
Probability
1
TOTAL
416
18
Predictions for 2016
Of the current top three online bingo software
providers in 2015 (Dragonfish, Cozy Games and
Playtech) we predict relative newcomer Jumpman
Gaming, with their Wheel of Slots network, to move into
this space and push Playtech into fourth place as early
as Q2 2016.
News came in at the end of November 2015 that
Playtech will be taking over the running of Sun Bingo
and Fabulous Bingo from current providers Gamesys.
This is likely to happen in August 2016 and we wouldn’t
be surprised to see other new brands launched
from Playtech, although not in the same volumes as
Dragonfish, Cozy Games or Jumpman Gaming.
The marketing and management of online bingo skins
is nothing new, or anything that difficult to implement
these days, but Cheshire-based marketing company
8Ball Games have taken this to another level. With over
50 bingo sites and growing in their portfolio, 8Ball
Games, who only started marketing bingo websites in
2013, are one to watch for 2016.
“Taking into account the number of sites
opened and closed by the end of 2015, by
far the most prevalent software provider
is still Dragonfish.”