Contrary to popular industry belief, players who play
exclusively on mobile and tablet deposit less than those
who play exclusively on desktop and laptop computers.
Which channels would you use
to contact a bingo site for help?
% of players
surveyed
Live chat
63%
Email
53%
Phone
25%
Facebook
13%
How much do you
deposit per month on
average
Desktop &
Laptop only
players
Mobile &
Tablet
only players
£10 or less
8.0%
9.0%
Twitter
2%
£10 - £25
22.0%
27.1%
Other
1%
£25 - £50
22.8%
24.3%
£50 - £100
22.8%
19.7%
More than £100
24.3%
19.9%
Withdrawals and wagering
Almost a third of all players have never made a
withdrawal from an online bingo site, and one in five
have attempted to withdraw but been refused. The
most common reason for withdrawals being refused
were players not meeting wagering requirements.
It is staggering to find that almost 40% of players
surveyed said they did not fully understand what
wagering requirements were. However this did not stop
them depositing and playing at online bingo sites.
Yes
No
Have you ever made a successful
withdrawal?
68%
32%
Have you ever been refused
a withdrawal?
18%
82%
Do you know what wagering
requirements are?
61%
39%
Do you take part in online
bingo chat rooms?
% of players
surveyed
I like to join in with chat
54.3%
I like to watch, but don’t chat
26.0%
I’ve no interest in chat
whatsoever
19.7%
Summary of an ‘average’ bingo player
• Female aged between 45-54
• Is a member of between 1-5 bingo sites
Support channels
When asked which channels they would use to contact
a bingo site for help, the vast majority of players said
they would prefer to use live chat followed by email.
Only a quarter of players said they would like to use a
phone support line. Only 1 in 10 players said that they
would use Facebook to contact a bingo site, whilst
hardly any players had a preference for Twitter or any
other social channels.
“Player promiscuity is well-known in
the online bingo market, and this is
supported by our data.”
16
Bingo chat rooms
Chat rooms have long been identified as an important
factor in bingo players’ choice of sites to play at and this
is supported by the research. Four out of five players
revealed that they do enjoy interacting with or just
watching the bingo chat rooms. However, the split
between those actively engaging in chat and those not
is almost 50-50. A sizeable 20%, or one in five players,
said that they have no interest in chat whatsoever.
• Deposits between £10-£25 per month on bingo
• Likes to play bingo and slots but doesn’t like casino
games
• Plays for a couple of hours at a time, several times
a week
• Plays bingo at home on the sofa on a laptop
• Prefers to use live chat to contact a bingo site’s
support team
• Is more likely to engage with a bingo site on
Facebook than Twitter
• Likes to participate and chat in bingo rooms