Chapter 2: Market overviews
kubb, skiing, swimming, gymnastics, walking, running, cycling, dancing, fishing and hunting.
More than 85% of the Swedish population is reported to gamble. And digital gaming in Sweden
accounts for 26% of all gaming in the country, the majority of which is digital casino roulette
according to a study published in 2011 by the Research Institute of Industrial Economics (RIIE) based
in Stockholm. The research was submitted to the Swedish government with the aim of recognising
online gambling’s growing contribution to the Swedish economy. It showed that 77% of men
responded that they gamble “very often”, a figure which rose by 4% over the two-year period of
interviewing. The Swedish National Institute of Public Health’s research was based on 6,000 interviews
performed between 2008 and 2010, with respondents surveyed twice each with one-year intervals.
State-owned gambling company Svenska Spel operates the country’s licences for betting at sporting
events and greyhound racing, the operation of gaming machines and the organisation of lotteries.
Declining revenues continued for the operator in first half 2015 which blamed competition from
unregulated gaming as the main factor. It reported 4.3bn Swedish Krona ($504m) in revenue for the
first six months of 2015.
Svenska Spel
50 Digital Sports Betting