Chapter 2: Market overviews
The bulk of 2014’s total came from amusement with prizes (AWP) games, which generated €25.4bn,
roughly flat year-on-year. Video lottery terminal (VLT) turnover came to €21.4bn, down around 3%
from 2013. Lotto spending rose nearly 5% to €6.6bn while other lotteries dipped nearly 2% to €9.4bn.
Sports betting showed the effect of a FIFA World Cup year, rising 11% to €4.25bn. Horseracing
generated €682m, down 16% from 2013 and down one-third from 2012. Bingo was down 2% to
€1.6bn while the recently launched verticals of virtual betting and betting exchanges generated
€1.15bn and €205m, respectively.
AAMS figures for the first six months of 2015 show overall digital gaming revenue rising 9% year-onyear to €398m, thanks mainly to an improving casino vertical, which rose 24% to €153m.
The combination of new betting options and new market entrants (such as Bet365) helped boost
digital sports betting turnover by 90% to around €1.3bn while sportsbook revenue rose 18% to
€126m. Meanwhile, the already struggling poker business continued its downward trajectory, falling
15% to €82m.
Figures for the month of June 2015 were slightly kinder to the poker vertical, which saw tournament
revenue rise 13% to €5.7m, although cash games fell 22% to €6.1m. Sportsbook and casino grew 20%
and 22% respectively during the month.
Italian gaming operator SNAI has reported a 2% increase in total revenue to €403.3m for the nine
month period ended 30 September 2015, despite posting an 8% drop in third quarter revenue.
Revenue from sales and services were down 5% compared to the same period in 2014 to €374.4m,
with increased revenue from its gaming machines segment (AWPs and VLTs) and Società Trenno
racetrack operations offset by a decrease in sports betting.
SNAI.it
42 Digital Sports Betting