Chapter 2: Market overviews
Top 2 Sports betting sites offering Portuguese/Brazilian language, December 2015
Rank
Sportsbooks
Software
Jurisdiction
1
Unibet Sports & Racebook
Kambi, Parspro
Malta
2
1xBet
Betgames, Drive Media
Curaçao
Entertainmnet, Endorphina,
Greentube, Igrosoft,
Microgaming, NetEnt, Novomatic,
Playtech, XPG
Source: Online Casino City
2.2.3 Western and Northern Europe
SNAPSHOT Western Europe
Largest population
Germany
Largest income (by av income/PPP)
Liechtenstein
Largest GDP
Germany
Best economic outlook
Luxembourg
Highest TV households (% penetration)
Spain
Highest broadband penetration (by number of users)
UK
Highest mobile penetration (per 100 inhabitants)
Italy
Biggest gambling market (by value)
Italy
SNAPSHOT Northern Europe
Largest population
Sweden
Largest income (by av income/PPP)
Norway
Largest GDP
Sweden
Best economic outlook
Norway
Highest TV households (% penetration)
Sweden
Highest broadband penetration (by number of users)
Sweden
Highest mobile penetration (per 100 inhabitants)
Finland
Biggest gambling market (by value)
Sweden
Major online betting operators, Western and Northern Europe
Market
Operators
Western Europe
bwin, Bet365, Betfair, Betclic, Ladbrokes, William Hill,
Paddy Power
Northern Europe
Unibet, NordicBet, Expekt, Betsson, Svenska Spel
The largest market for digital sports betting currently is Europe, which has developed into a highly
regulated marketplace (see Chapter 6). Europe was the largest digital gaming market in the world in
2014-15, owing to a large number of countries with established regulations regarding this sector. This
number is set to increase, as countries like the Netherlands and Portugal adopt new digital gaming
regulations, seeking additional tax revenues. Across the UK, France and Spain, sports betting
34 Digital Sports Betting