Chapter 2: Market overviews
With an estimated $95bn expected to be bet - mostly illegally bar around 4% - on NFL and college
football this season, research shows that a legal sports betting market in the USA would be the largest
in the world and could potentially generate as much annual revenue as the NFL itself.
Calling the US sports betting market a “sleeping giant,” global gaming research firm
GamblingCompliance projects that a fully developed legal American market - where bets are placed at
casinos, online and at retail bookmaking shops - would produce $12.4bn in annual revenue.
That’s more than five times bigger than the UK’s regulated sports betting market and more than 11
times greater than Italy’s gambling revenue.
In comparison, NFL teams shared more than $7.2bn in league revenue in the 2014 fiscal year. ESPN
estimates the NFL’s total annual revenue to be more than $12bn.
Top 20 Digital sportsbooks and racebooks accepting play from the USA by popularity, December 2015
Rank
Sportsbooks
Software
Jurisdiction
1
Bovada Sportsbook
Betsoft, DGS, RTG
Kahnawake
2
Sportsbook.ag
Betsoft, Merge Gaming Network,
Parlay Games
Antigua and Barbuda
3
TwinSpires
AmTote, Brisnet
Oregon
4
TVG
Betfair
Oregon
5
XpressBet
AmTote
Oregon
6
BetOnline Sports
DGS, ESI Sports
Panama
7
Bookmaker
DGS, IG Soft
Costa Rica
8
BetAmerica
BAM Software and Services
North Dakota
9
Carib Sports Off Shore
Betsoft, GTS
Belize
10
SportsBetting
Betsoft, DGS, ESI Sports, GGL,
Julien International, Money
Games Network
Antigua and Barbuda
11
BetDSI - Diamond Sportsbook
International
DGS, IG Soft
Costa Rica
12
5Dimes Casino and Sportsbook
5Dimes Group, Betsoft, DGS, ESI
Sports, GameTime Software, GGL,
Proprietary, RTG, ViG
Costa Rica
13
Sportbet
5Dimes Group, DGS, GGL, ViG
Costa Rica
14
World Wide Wagering
BLR Tech
Dominica
15
betIAS
DGS
Costa Rica
16
Sport Fanatik
Merge Gaming Network
Antigua and Barbuda
17
Sportsbooks.com
Betsoft, Merge Gaming Network,
Parlay Games
Antigua and Barbuda
18
VietBet
5Dimes Group, DGS, ESI Sports,
Proprietary, RTG, ViG
Costa Rica
19
JustBet
Amigotechs, DGS, ESI Sports, GGL Costa Rica, Western Cape
20
BetUSA
Betsoft, Merge Gaming Network,
Proprietary
Source: Online Casino City
30 Digital Sports Betting
Antigua and Barbuda