Chapter 2: Market overviews
2.1 The global scene
Europe continues to account for the largest single share of the global interactive gaming market with
49% of the value being derived from the region in 2014 according to H2 Gambling Capital research.
Going forward, the European share is expected to stabilise or even fall as uncertain growth in the
region’s regulated markets is countered by growth markets in North America, Asia and Latin America.
During 2014, 16.4% of the European gaming sector’s gross revenues were generated via interactive
channels.
Global Online Gaming Gross Yield by Region, 2014
Latin America/Caribbean
2%
Europe
49%
Asia/Middle East
30%
Africa
1%
Oceania
5%
North America
13%
Source: H2 Gambling Capital
Digital Gaming as a Percentage of Gross Gaming Win, 2014
Global Average
8.7%
Europe
16.4%
Latin America/Caribbean
5%
Asia/Middle East
7.8%
Africa
6.4%
North America
3.5%
Oceania
10.7%
Source: H2 Gambling Capital
Digital Sports Betting 27