Chapter 1 – Introduction
Gaming sites by genre, August 2012
Mahjong and Rummy
0.68%
Backgammon
0.29%
Other
3.38%
Betting Exchanges
0.50%
Skill Games
1.26%
Lotteries
4.68%
Casinos
34.10%
Bingo
13.47%
Sportsbooks
20.20%
Poker
21.43%
Source: ZagZig Media analysis of Online Casino City data
The top 10 digital sportsbooks and racebooks globally ranked by popularity, at that time were as follow s:
1. Bet365 Sportsbook & Racebook
2. TwinSpires
3. SBOBET
4. Bwin Sportsbook & Racebook
5. Bovada
6. Paddy Power Sportsbook
7. TVG Interactive Horseracing
8. William Hill Sportsbook & Racebook
9. Ladbrokes.dk
10. Japan Net Bank
Fast forward to December 2015 and the percentage of digital sportsbooks making up the industry is
very similar to 2012 with 21.13% compared with 20.20%. The rise of live dealer sites have eroded the
presence of traditional poker sites (although some of the former include poker offerings), otherwise
the percentages of sites where the genre existed in both years has remained relatively stable.
Digital Sports Betting 17