Executive summary
have changed fundamentally over time, some with through added layers of complexity and some
through obvious trends. In-play, live streaming, cash out, huge increases in the number of markets,
the growth of tablets, mobile and social media usage, have all had a profound effect…..However, the
brand and the marketing acquisition (and retention) strategy appears to be that which really separates
the super successful from the rest. Focus on the user experience and marketing the brand, and it’s
possible to outsource critical areas of the operation. It’s clear that data, and understanding what, how
and when people want to bet will be super important in the future but right now it’s marketing in and
around the mobile product and brand that is most important.”
About the report
‘Digital Sports Betting: A Market Assessment and Outlook (Third Edition)’ examines the main issues
surrounding the digital sportsbook industry including Market overviews; areas of opportunity; factors
affecting growth in the industry; marketing strategies of online and mobile sportsbooks, regulatory
issues and the growing role of smartphones, social media and omni-channel strategies. It provides a
look at efforts to address corruption and match fixing in sport and also examines the recent frenzy of
M&A activity in the industry.
The report features commentary from leading executives in the digital gaming industry who provide
their own expert views on what has affected their businesses most throughout 2015, what the
ingredients are for a successful digital sports betting proposition and what is next for sports betting in
2016 and ahead.
The report is aimed at professionals within the sports and gaming industries such as technology
companies, bookmakers, games producers, affiliates, broadcasters, telecoms companies, lawyers,
consultants and investors, as well as at sports properties that might be considering sponsorship from a
digital sportsbook.
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