Chapter 4: Customer engagement
Advantages of sports betting bonuses: Very low risk when using matched betting Customers don’ t have to know anything about sports Good reloads
• Many sportsbook bonuses can be played with the same deposit as casino bonuses, since many casinos also offer sportsbooks.
Digital sportsbooks generally offer three main types of bonuses to entice in new players: 1. New player signup or‘ match’ bonuses 2.‘ Reload’ bonuses and 3. No deposit bonuses( free bets)
Betting offers, December 2015 Bookmaker |
Offer |
Value |
William Hill |
Bet £ 10 |
£ 20 free |
Sky Bet |
Bet £ 10 |
£ 40 free |
Betfair |
Bet £ 10 |
£ 30 free |
NetBet |
Deposit Bonus |
£ 50 |
Source: Various |
|
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Bet365 Free bet banner, December 2015
Case Study: Sky Bet trio of festive offers in December 2015
The Sky Bet Football League in the UK kicked off its busy festive period in December 2015 with a television first; 10 matches in 10 days – all live on Sky Sports.
Football League Sponsor and digital bookmaker Sky Bet marketed a trio of offers to ensure fans got the best betting deals around.
1. Sky Bet was to go top price in the industry for pundit Ian Holloway’ s tips for each game. 2. Bet £ 25, get £ 10 free for Wolves v Forest, QPR v Brighton & Birmingham v Cardiff City. 3. Daily flash sales at 10.10am each day.
Christmas and New Year is a crucial time of the season for teams in the Sky Bet Football League. 180 matches are played across the three Leagues over the festive season and a good run of form in December and January can provide solid foundations for teams for the rest of the season.
Digital Sports Betting 101