On-site technical SEO page 3
In short, over-optimisation is as bad as underoptimisation.
Content should be written for the benefit of readers first and foremost – write in an engaging, human way and( more than likely) search engines will understand, categorise and rank your site accordingly.
There is of course a very important financial aim for producing betting and gaming content.
With an affiliate, the main aim for these pages is for the user to click out and sign up with an operator but scattershot invitations to leave the site and visit a partner are off-putting and will ultimately damage your brand.
Prioritising the customer experience and not‘ over-optimising’ in the hope of manipulating search engines will mean your site is viewed as an enjoyable resource worth coming back to – not just a repository of games, betting options and signposts to other websites.
Quality over quantity is the key to success in the pillar of on-site content and technical and SEO – but it takes focus, strategy and a clear understanding of content marketing – our next pillar.
The four pillars of player acquisition in igaming
Blueclaw report 2017
iGB Blueclaw Player Acquisition Report 2017 _ v2. indd 3 03 / 02 / 2017 17:50