On-site technical SEO page 3
In short , over-optimisation is as bad as underoptimisation .
Content should be written for the benefit of readers first and foremost – write in an engaging , human way and ( more than likely ) search engines will understand , categorise and rank your site accordingly .
There is of course a very important financial aim for producing betting and gaming content .
With an affiliate , the main aim for these pages is for the user to click out and sign up with an operator but scattershot invitations to leave the site and visit a partner are off-putting and will ultimately damage your brand .
Prioritising the customer experience and not ‘ over-optimising ’ in the hope of manipulating search engines will mean your site is viewed as an enjoyable resource worth coming back to – not just a repository of games , betting options and signposts to other websites .
Quality over quantity is the key to success in the pillar of on-site content and technical and SEO – but it takes focus , strategy and a clear understanding of content marketing – our next pillar .
The four pillars of player acquisition in igaming
Blueclaw report 2017
iGB Blueclaw Player Acquisition Report 2017 _ v2 . indd 3 03 / 02 / 2017 17:50