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On-site technical SEO page 1

1 . On-site technical SEO

Technical , on-site SEO is crucial for operators and affiliates to revisit with energy in 2017 . There is now more scope than ever to differentiate in search and win new customers .

More than this , the technical aspects of SEO best practice have decisively moved away from technical tricks for the benefit of search engines to human-focused , well-structured content rooted in technical knowledge .

Adjusting your on-site SEO strategy to account for this – and putting it into practice – is the foundational pillar of an exceptional player acquisition strategy in 2017 .
Technical SEO in 2017
The good news about technical SEO in 2017 is that there are many options to tell search engines about how you want your site to be understood and what you want to be found for .
While gaming SEO has traditionally depended on providing plenty of topical textual content to rank , the growth of other forms of content has been significant .
Finally , technical performance and usability matters more than ever with rankings increasingly driven by page quality , load speeds , ease of use , bounce rates , dwell time on site and more .
It all starts with making sure that content is understood by search engines and enjoyed by humans .
In this task , meta data can ’ t be neglected – meta data isn ’ t new but too many betting and gaming companies fail to work consistently to apply meta data in an effective and disciplined way .
Meta data Meta tags are structured pieces of informational text written into site code that describe a web page ’ s content . There are established snippets and terms that enable any website to properly describe the focus of each page .
From video ( and associated meta data and mark-up ) and social content to the development and rollout of Accelerated Mobile Pages , progressive web apps , and successive Google algorithm updates , there are new opportunities to present content in a technically superior way that will benefit rankings .
On-page content and meta data
Google craves good content that engages a website ’ s audience . Just writing a textual page for the betting or gaming terms you wish to be found for won ’ t always mean your website will rank .
Any textual content should not be written as an SEO article . All content should be written with the user in mind but optimised for keywords at the same time .
Your content must engage the user . By using relatable terms , imagery , video and other interesting assets you will create a page that is naturally optimised whilst engaging your audience .
Meta data should be applied across the board in a logical and technically sound way , rooted in an understanding of what your potential customers are searching for , and what terms most accurately describe your on-page content .
Meta data is Google ’ s first stop when assessing what a website is about .
The four pillars of player acquisition in igaming
Blueclaw report 2017
iGB Blueclaw Player Acquisition Report 2017 _ v2 . indd 1 03 / 02 / 2017 17:50