Content marketing , off-site SEO and link earning
page 6 is through content marketing aligned to the specific sporting and gaming topics you wish to rank for .
For a betting site the best way to increase your site ’ s authority and achieve higher rankings is by earning links and citations from reputable thematic websites in the gambling and sports sectors , as well as with strategic mainstream outlets , blogs and influencers .
A segmented approach to content creation , understanding your ideal audiences and the potential ways you can reach them is important to build a scalable strategy that continuously supports player acquisition .
At the most basic level , developing an approach for the following three niches are key :
News publications Top-tier mainstream media coverage and links demands content with a real newsworthy or notable substance – fascinating revelations , compelling stats or data that tells an unmissable story that can ’ t be told without linking to your site or mentioning your brand .
Sports / gaming fan websites These make up the middle ground of a good Igaming link profile , these websites can be earned or can be based on commercial relationships .
Gambling & igaming There are dozens of English-language gambling publications . These publications require gaming specific content to earn links , with authority earned based on industry credibility , first and foremost .
Gauging interest from respected journalists first ensures the content project or pieces you ’ re developing are of interest to the media , influencers and the industry .
If they don ’ t like your content idea or angle – don ’ t develop it . Find another angle that will resonate .
This approach has parallels with traditional PR but for superior link earning and brand awareness , the content marketing pillar of player acquisition is challenging – but vital .
The four pillars of player acquisition in igaming
Blueclaw report 2017
iGB Blueclaw Player Acquisition Report 2017 _ v2 . indd 6 03 / 02 / 2017 17:50