Content marketing, off-site SEO and link earning
page 6 is through content marketing aligned to the specific sporting and gaming topics you wish to rank for.
For a betting site the best way to increase your site’ s authority and achieve higher rankings is by earning links and citations from reputable thematic websites in the gambling and sports sectors, as well as with strategic mainstream outlets, blogs and influencers.
A segmented approach to content creation, understanding your ideal audiences and the potential ways you can reach them is important to build a scalable strategy that continuously supports player acquisition.
At the most basic level, developing an approach for the following three niches are key:
News publications Top-tier mainstream media coverage and links demands content with a real newsworthy or notable substance – fascinating revelations, compelling stats or data that tells an unmissable story that can’ t be told without linking to your site or mentioning your brand.
Sports / gaming fan websites These make up the middle ground of a good Igaming link profile, these websites can be earned or can be based on commercial relationships.
Gambling & igaming There are dozens of English-language gambling publications. These publications require gaming specific content to earn links, with authority earned based on industry credibility, first and foremost.
Gauging interest from respected journalists first ensures the content project or pieces you’ re developing are of interest to the media, influencers and the industry.
If they don’ t like your content idea or angle – don’ t develop it. Find another angle that will resonate.
This approach has parallels with traditional PR but for superior link earning and brand awareness, the content marketing pillar of player acquisition is challenging – but vital.
The four pillars of player acquisition in igaming
Blueclaw report 2017
iGB Blueclaw Player Acquisition Report 2017 _ v2. indd 6 03 / 02 / 2017 17:50