iGB Intelligence reports Social Gaming report | Page 26

PART 3 - DAILY FANTASY SPORTS

and drafting tends to suit a desktop computer while
tracking the progress of entries is fine on mobile.
A few DFS sites have attempted to address this with
quicker and more mobile-friendly offerings for casual
players. FastFantasy, for instance, does away with
salary caps and drafts; users simply select athletes
(minimum of four and maximum of 10) from head-tohead matchups (i.e. Sergio Aguero or Harry Kane).
If all of your fantasy selections have higher scores
based on their play, you win. Four out of four pays 10/1,
escalating to 500/1 for 10 out of 10. Entry fees range
from US$1 to US$20, which is drastically lower than
the four- and five-figure contests found on the biggest
sites.
Meanwhile, FantasyBet boasts a unique twist on
traditional DFS called ‘Flash Mode’, whereby you
select a line-up from a random pool of about 70
players in under three minutes. You can choose to
enter multiple times but you’ll receive a different set

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of players to choose from. It provides an extra layer
of entertainment before contests have even begun,
according to Enoksen. “It puts you under pressure
and provides gratification before the match kicks off
because there is an unknown pool of players. It has
proven really popular and sometimes Flash Mode does
better than our traditional game, so it’s good for driving
turnover and capturing casual players.”

A sporting chance
As well as popular US sports like American football,
basketball, baseball and ice hockey, DraftKings has
branched out into offering contests involving soccer,
golf, NASCAR, MMA and eSports. Indeed, PGA golf
has proved especially popular and the Bostonbased operator offers a flagship ‘Millionaire Maker’
tournament at every ‘Major’ with a guaranteed prize
pool of least US$3m (US$1m for first place). It suggests
that there is an opportunity for operators to target

iGaming Business Social Media & Mobile Betting Report