iGB Intelligence reports Social Gaming report | Page 26

PART 3 - DAILY FANTASY SPORTS and drafting tends to suit a desktop computer while tracking the progress of entries is fine on mobile. A few DFS sites have attempted to address this with quicker and more mobile-friendly offerings for casual players. FastFantasy, for instance, does away with salary caps and drafts; users simply select athletes (minimum of four and maximum of 10) from head-tohead matchups (i.e. Sergio Aguero or Harry Kane). If all of your fantasy selections have higher scores based on their play, you win. Four out of four pays 10/1, escalating to 500/1 for 10 out of 10. Entry fees range from US$1 to US$20, which is drastically lower than the four- and five-figure contests found on the biggest sites. Meanwhile, FantasyBet boasts a unique twist on traditional DFS called ‘Flash Mode’, whereby you select a line-up from a random pool of about 70 players in under three minutes. You can choose to enter multiple times but you’ll receive a different set 22 of players to choose from. It provides an extra layer of entertainment before contests have even begun, according to Enoksen. “It puts you under pressure and provides gratification before the match kicks off because there is an unknown pool of players. It has proven really popular and sometimes Flash Mode does better than our traditional game, so it’s good for driving turnover and capturing casual players.” A sporting chance As well as popular US sports like American football, basketball, baseball and ice hockey, DraftKings has branched out into offering contests involving soccer, golf, NASCAR, MMA and eSports. Indeed, PGA golf has proved especially popular and the Bostonbased operator offers a flagship ‘Millionaire Maker’ tournament at every ‘Major’ with a guaranteed prize pool of least US$3m (US$1m for first place). It suggests that there is an opportunity for operators to target iGaming Business Social Media & Mobile Betting Report