Editors Letter
Editor’s letter
S
ocial responsibility controls can play a major part in whether an igaming
market succeeds or fails, as the three sectors covered in this edition of the
Market Monitor show. In the UK bingo market, a sector that had stagnated in
recent years, suddenly took a major hit when stricter Know Your Customer (KYC)
regulations were brought into effect. This has seen operators forced to closely
monitor players, determining the sources of their funding, with regulatory action
looming over those who fail to do so.
This appears to have hit the online bingo market particularly hard, resulting in lower revenue from
VIP customers. It is yet to prompt a wave of consolidation, however, with 888’s deal for JPJ Group’s
Mandalay business and Rank Group’s planned acquisition of Stride Gaming the vertical’s only major
M&A activity in the year to date.
The opening of the Swedish market, meanwhile, appeared to herald a new dawn, following years of
pressure from operators for legal certainty in the country’s but unregulated thriving igaming market.
Things have quickly soured. Gambling regulator Spelinspektionen moved quickly to stamp down on
things it does not like, and a debate over advertising is raging. Quite simply, the government feels there
is too much, putting players at risk of developing problems. A government–mandated investigation sees
Sweden moving towards new advertising restrictions – a potential ban has even been mooted – just
months after opening for business.
Amidst this gloom, Germany, for years Europe’s regulatory basket case, offers a glimmer of hope.
For years the powerful state lottery association, the Deutsche Lotto- und Totoblock (DLTB) had put the
brakes on any attempt to open the market beyond sports betting, arguing that they – and as a result the
good causes they fund – would suffer. This had left the market in stasis since 2012.
Seven years on, however, signs point to the federal states finally thinking of the players. Operators,
and indeed some lawmakers, have long argued that the only way to protect players is to regulate all
forms of gambling. With the Amended State Treaty on Gambling passed in March, but only in place until
2021, prospects for a liberal, multi-vertical framework appear better than ever.
This Market Monitor will give you a comprehensive overview in the state of play in each of these
markets.
Robin Harrison
News Editor, iGaming Business
iGaming Business Market Monitor • UK bingo market, Sweden and Germany • June 2019
1