Part 3: Denmark – on track in first quarter
Betting markets splits while a selection of somewhat unexpected results
Of course, how the recent World Cup will have in the early stages of the competition will likely
affected the betting market in Denmark will have helped overall margins. Given this backdrop,
also be closely watched. The country’s team it is likely that the second quarter will regain some
itself went out on penalties to eventual finalists of the ground lost in the first, though it is doubtful
Croatia in the round of 16 on 1 July, just outside that it will quite manage to scale the heights of
the second quarter cut-off. To that point the the last quarter of 2017 (see Chart 17).
team did well enough, winning against Peru in
In terms of the overall market, it is likely that it
its first match in Group C before drawing against will be breaking the DKK600m barrier once again
Australia and World Cup winners France. and if it does so, that move will be reflected in
Whether this overall performance generated the figures for land-based, mobile and desktop.
much enthusiasm is hard to guess but if Denmark Mobile will likely be some way above DKK300m,
performed like other major markets, then the early desktop could well end up close to DKK100m
indications are that at the very least there would while retail might once again be above the
have been a substantial boost in wagering activity, DKK200m mark for the quarter.
Chart 17: Denmark betting splits 1Q17-1Q18 (DKKm)
247.9
192.2
178.1
196.1
181.3
109.0
85.7 81.0
255.4 260.2
92.6
355.5
290.6
82.8
277.1
Source: DGA
iGaming Business Market Monitor • UK, Spain and Denmark • September 2018
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